
Our purpose: For everyone to enjoy the best Latino brands
Join us as we set out to make the difference
Join us as we set out to make the difference
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Latino Factor was certified by the independent analysts of GPTW® for the fifth year in a row
Latino Factor by IMM was certified by the independent analysts of GPTW® for the fourth year in a row
Founder David Benitez talks with Univision Dallas at our HQ to give insight on what we do and job opportunities.
We represent the leading Latino brands from snacks and candy to beverages and groceries.
For the Hispanic market, the beverage category is all about flavors, the brands you offer them and how they are merchandised. Our portfolio includes Mexican Pepsi®, Coca-Cola®, Fanta®, Sprite®, Jarrito’s®, Jumex®, Topo Chico® mineral water and other Mexic
Our program identifies the key snack times to better provide your customers with the perfect snack for every occasion. With brands such as Takis® and other Barcel® products, we have strategically selected brands in the snack category with a high level of
Our Latino desserts specialize in the cookie category. We offer a variety of cookies that can be shipped to your local store at any time. We only pick the top rated cookies while maintaining an affordable price for your customer.
Our candy category goes beyond satisfying the spicy-sweet flavor of ‘chile’ that is a mainstay for Latino consumers.
Our grocery & solutions portfolio offers brands such as MicheMix, the original michelada mix, and SerSano MariMaiz corn crackers.
We provide “Latino Smart” expertise through product and marketing solutions via our direct distribution network.
At Latino Factor, the people are the drivers of the organization. Our strategic principles are ownership mentality, operational simplicity, mirror effect, technology driven, financial freedom, and entrepreneurial spirit.